In our latest one2one conversation, Liz asked me:
How important is strategy to your business? How does your strategy get built?
Great question, huh? I can’t wait to see how I answer it.
Often, I’ve heard Liz quote Steve Farber as saying, “Serve the people who love you with the services you love.” Well, that’s what I’ve been doing for more than a decade.
Loving what I do is literally the cornerstone that I’ve built my business upon. I can’t do it any other way. I have to love what I do first. Otherwise, I won’t be very effective in what I do.
What do I mean by love? Well, when I get out of bed in the morning, I’m excited to race down to my in-home office and get to work. It’s like being a kid every day all over again.
Sure there’s days that I’m not excited; days when owning my own business is a grind. What’s important is that the majority of the time, I’m excited to sit down behind my desk, flip on my computer and begin working for my clients. So I do what I do because I love what I do.
The second step is to strive to be the best in the world at what I do – which is help people utilize the web to grow their business. When I say best in the world, I’m not talking about being the best on earth – not even close. Rather, I want to be the best in your world.
In other words I want to do such an amazing job for you that you “fall in love with me“. Not in the literal sense. But that you fall in love with our work together and where it takes you and your business. And that’s what I strive for.
As a strategy, I think both love for your work and the talent to be the best in the world are equally necessary as a business foundation.
For instance, I’m a pretty good plumber, but I don’t love doing it. Likewise, I love basketball, but no one’s lining up to sign me to an NBA contract. Neither, then, are viable businesses for me. One I don’t love and the other I’m not good enough at.
It’s important to know that about yourself. What do you love and what are you really good at? For me, these questions are more than foundational – they’re also strategic:
By loving what I do I’ll work to do my best work for my clients, which will lead to their falling in love with me which, in turn, will lead to them talking about me to their friends and colleagues which will generate more business. And the cycle repeats in ever growing concentric circles.
That’s why blogging, social media, word-of-mouth marketing and relationship business work so well for me. I’ve been doing it for years inside and outside the internet. Perhaps I can help you, too.
What’s your strategy for growing your business? How are you using your blog to execute your strategy?
Now, my question to Liz – and to you, too:
What steps do you feel are important to take in order to move from strategy (plan) into execution (action)?
By the way, you have read Liz’s answer to my last question: what do you feel is an effective strategy to promote a business? Her answer is great.