Most recently, I asked Liz the question:
What do you feel is necessary to create an effective strategy to promote a business?
Okay, so I didn’t ask a light-weight question. I know that. Just like I know there’s no one right answer. That’s what makes the conversation interesting, if you ask me.
Liz’s answer was great, “…the way I get from strategy to execution is really to have a strategy, one in which outlines in detail what we are building.”
Which somewhat leads me to my answer to the same question – since Liz returned it to me.
For me, the key to strategy in promoting a business lies in clarity. Yeah, I know…you’ve heard enough about clarity. Yet, for me, it’s the foundational stones to creating, promoting and growing your business.
What’s always worked in my business is first to have as much clarity as you can around three points: who you are, what you do, and who you do it for. I’ve seen all my own success stem from clearly defining myself in these first three questions.
It’s taken some time, but I’ve learned not to slouch on these questions. Who I am is very important because I’m, personally, the foundation around my business so I need to know, clearly, what I bring to the table. What I do is far more than what I provide. It’s a look at what problem(s) can I solve for people. And who I do it for considers who are the people who have the problems that I can help them with.
Next I ask myself (and my clients) how: how do you do what you do. I can’t even begin to express how much my business changed when I took a long look at not just what it is I do, but how I do it. My eyes opened to things about my business that I never had considered. And I’ve watched this in many of my clients over the years.
Finally, I ask one final question: where can I find the people whose problems I have the solution too? Since I need to know where to promote my business I have to know where the people I can help are looking for help.
My goal is to get as much clarity around each of these questions as possible. And since I know I’m constantly learning, changing and growing I forget about getting it perfect and just get it clear.
From the clarity I gain through answering these five questions, I now have a light-weight strategy for promoting my business. A little polish on the message and a few decisions around how to reach my target audience, and I’m off to the races.
The key, is to keep everything clear. If I find something that isn’t clear, I stop and track back where it may have become unclear. Then I take the time to clarify that bit of cloudiness.
Which brings me to my next question I’m asking Liz (and you):
I’ve always seen you as having a great deal of clarity around your blogging and your business. What do you lean on to help you keep that clarity?
Please, join in the conversation – either below, in the comment box – or at Liz’s site.