A few days back I asked the question, is email marketing dead? The conversation that sparked had a range of opinions. Some felt it is dead, some that it's very much alive. Others agreed that it's evolving. Read the comments and add your two cents, if you like. One side conversation that developed … Read more about Why Email Marketing IS Interruption Marketing
If you blog do you really need a newsletter? That's the question I asked the other day which led to an interesting, and in some cases spirited, conversation. I love that we have the space and freedom to openly share our opinions. And I'm grateful that you feel comfortable enough to be open and … Read more about Why Your Newsletter Content Should Come From Your Blog
Do we still need email newsletters (or ezines, as some call it)? Many websites today are setup to get visitors onto a newsletter list. When you read the copy on their site, much of it is geared toward selling you a free report or workbook. And how do you get this workbook? You have to 'pay' with … Read more about If You Blog Do You Need An E-Newsletter?
It looks like I hit a nerve with my post Why Would I Possibly Want to Link to My Competition? So over the weekend, I poked around the blogosphere and found a nice post from Steve Rubel, about co-opetition. According to it's wiki co-opetition focuses on cooperation between companies in imperfectly … Read more about Let's All Be More Co-opetitive.
So many of my clients and peers are concerned about the size of their email newsletter/ezine list. But does size really matter? Mark Brownlow from Email Marketing Reports suggests not. He sites the example of people being afriad to loose numbers from their list. His take is that good lists are not … Read more about Mine Is Bigger Than Yours – I Mean, My Mailing List
If you use Aweber and blog, this could quickly become one of your favorite features. Imagine, being able to distribute your blog posts to your email list automatically - without having to log into your Aweber account. And if you publish your enewsletter/ezine in your blog, Aweber can deliver it to … Read more about Integrate Aweber with Blogger