I’ve seen this happen a number of times…
You work real hard to position your business just right in your target market only to find that the people buying aren’t in your target market. What do you do?
Well, some businesses decide that should reposition their business to reach their intended target market. MISTAKE!
Why do this? If you already have customers buying, who cares where they come from. Perhaps you miscalculated with your target market. Perhaps you didn’t see how your product or service would benefit a different market. So what!
The difference between success and failure in your business comes down to are you talking to the people who are listening? Or, are you talking to people who aren’t?
My advice, and the advice of Guy Kawasaki in the video below, talk to the people who are listening. Then, readjust your positioning – if even necessary – to reach more of those who are already buying in. Or, as Guy says it, “Take the money.”
So are the ‘right people’ buying into your business? Do you care?