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Four Foundational Website Questions That Gets You Clients

Four-Foundational-Website-Questions

So, you want to use your website to find clients – great!

Depending on who you listen to, there’s so much you need to do in order to successfully use your website. It doesn’t seem to matter whether you’re a life coach, business consultant or holistic healer, getting clients through your website takes time, energy and even a little bit of money.

More than anything, you need a plan.

You need to know what your website is about. You need it to clearly communicate how you and your service helps people. Moreover, you to set clear goals of what your website needs to achieve for you.

That’s the first step. Some would say you next need a business plan, a marketing plan and a clear revenue model (you do need to know how you’re going to make money, after all).

But I think it’s much simpler than all that.

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5 Simple But Effective Steps to Stop Website Overwhelm

 

5-Steps-Stop-Website-Overwhelm

It’s inevitable. The journey you take online is going to be overwhelming. And it’s going to leave you wondering, at times, if having a website is worth the frustration, the challenges and the overwhelm.

Honestly, everyone who’s been successful online has learned to deal with these sorts of struggles. They’ve had to move forward when things are difficult and overwhelming. Rather than staying stuck they’ve found ways to work through it. And ultimately they’ve learned ways to stop web overwhelm.

Here’s five steps you can take to learn how to stop web overwhelm yourself and begin getting things done online:

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5 Marketing Mistakes Life Coaches Make & How to Fix Them

5-Marketing-Mistakes-Life-Coaches-Make-fix

You’re probably making the same marketing mistakes life coaches everywhere are making.

Remember when you completed your coaching certification? You were so excited to get out there and coach people. You became a coach to help people, to make a difference in their lives and help them make change where they felt stuck.

Fast forward to where you are now and you feel more like you’re lost at sea than anything else. You’ve done everything they told you after completing your coaching program. You got your website, wrote some pages, figured out your packages and prices. But there’s just a trickle of clients. What gives?

Well, I want to tell you that it’s not your fault. If you didn’t know about marketing and sales before you started your coaching program it’s pretty unlikely you learned it during the program. And that’s just because marketing wasn’t a part of your coaching program. It isn’t with most. And so you make the same marketing mistakes life coaches are making all over the web.

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7 Clear Reasons Why You Need a New Website

7-Clear-Reasons-Why-You-Need-a-New-Website

Just like any other technology, websites become obsolete. And when they become obsolete you’ll need a new website.

Here’s 7 ways to know whether you need a new website or not.

Reason 1: Your website isn’t mobile friendly.

Two words: BIG DEAL!!. Here’s what you need to know – 50% of all web traffic AND 60%+ of all search queries are being done on mobile devices. You’re giving 50% of your visits a very poor experience. And Google is penalizing sites that aren’t mobile friendly. There’s your top reason. Don’t sleep on mobile. The numbers are increasing on mobile every month and decreasing on computers. The themes I’m working with are 100% mobile friendly.

Reason 2: Your website is 3 years old or more.

First, ready Reason 1 because it’s very unlikely your site is mobile friendly. Aside from that, websites have changed greatly with wider designs, larger fonts and cleaner homepages. We’re moving away from all the clutter and toward simplicity. Why? Because that’s what website visitors – your visitors – want. All the themes I’m working with are clean and modern with larger text and more than ample white space. Get a refresh for your site and kickstart your business.

Reason 3: Your website is not on WordPress.

Today you have to be able to edit your own content. And to do so without dealing with code. WordPress makes editing your content so simple and easy I usually teach people how to do so in about 20 minutes. Heck, to create a new page is only 2 clicks (and a little typing). But most importantly you need to be able to change your text when it’s called for without waiting weeks for your web designer – if they’re still in the picture – to make those updates. Finally, the cost savings of being able to make updates yourself can be significant. I have a client who calculated that in the last 18 months she’s saved more than $1250 by making her own content updates. I will show you how to use WordPress to manage your content.

Reason 4: Your current website design is tired and dated.

I can’t emphasis this enough. Old looking websites simply don’t perform as well as more modern looking ones. There’s no way around this. When your site looks old and dated your visitors often assume you may not be in business anymore. After all if you were in business wouldn’t be using a more up-to-date design. Your visitors may not be able to describe what a modern design looks like. But all the testing proves that they can identify modern looking sites when shown. Maybe as important, they can clearly identify outdated website looks like. This offer is a great opportunity to bring your design up to date. And the great part, I’ll do all the techie work.

Reason 5: You don’t have a website yet.

This is really an offer for you. If you have a business – or are starting one – you need a website. The U.S. Small Business Association says that businesses without websites are 3 times less likely to attract new clients and customers when compared to businesses with websites. And that doesn’t account for people using Google instead of the Yellow Pages. Notice how your phone book is getting smaller every year. People searching online for business is why. So you’re doing yourself a massive disadvantage is you don’t have a website. Here’s the opportunity to get an elegant, modern website for a tiny cost.

Reason 6: Blogging – don’t skip this one – it’s important.

If you don’t have a blog ON your website than you’re missing out on the number one way you’ll get people to your website – your content. What we now call content marketing is how you get search rankings. It’s how you get social media traction. It’s how you get visitors. It’s how you promote your business online without buying ads or constantly trying to sell. You want a blog – even if you only write monthly. And you want the blog on your website – not linked to it. This offer gets you a blog. And if you’re blogging somewhere else, we can very likely import your blog posts to your new site (there may be a fee to the import, but we’ll talk about it first).

Reason 7: WordPress is forever expandable.

So, yes, WordPress is so powerful that it deserves a second mention. The important thing here is that WordPress has the capacity to expand to meet all your future needs. There’s no limit on how many pages or blog posts you have (I mean millions). There’s thousands of plugins that will add any feature you want to your site. You can make WordPress into a membership site or have a shopping cart to sell products. You can even turn WordPress into a social network similar to Facebook. Really, the possibilities are endless. So consider that the site we start now can grow with your needs. WordPress even makes design changes simpler.

So, there’s 7 major reasons to get a new website. If you fit into 1 or more of these reasons, perhaps it’s time for a new website.

Do you have any questions about your website? Leave me your questions in the comments section and I’ll answer them.

3 Steps to Overcoming Web Overwhelm

3-Steps-to-Overcoming-Web-Overwhelm

It’s easy for your website and marketing online to become overwhelming.

As soon as you get one thing done, it seems like there’s always 50 more things to do.

And that’s if you can get unstuck enough to get one thing done. I understand. I’ve been there myself. And I’ve helped hundreds of people overcome the overwhelm.

Why are you in overwhelm?

While there can be many reasons for overwhelm, it usually comes down to some sort of fear.

Fear of doing it wrong. Fear of having too much to do. Fear of looking like an amateur (or idiot). Fear of trying and not getting results. Fear of technology. Sometimes even the fear of succeeding.

That’s not an exhaustive list, by any means. But if you’re overwhelmed by having a website or marketing online you can probably relate to at least one of those.

Yet, overwhelm isn’t really a bad thing.

I know that sounds odd. It certainly doesn’t feel great when you’re in the clutches of overwhelm. But it’s not the end of the world.

Your overwhelm is merely showing you that you have some work to do. The great thing about overwhelm is you don’t have to guess where the work is. If you fear doing something wrong or looking like an idiot, then you know exactly what you need to work on.

You see, we can take our overwhelm and turn into a monster barrier that stops us. Or we can take overwhelm and see it as a gift – a gift that shows us where inside we’re not quite ready to be successful with our business online.

So what do we do about it?

There’s many paths you can take with your overwhelm.

What I want to encourage you do is not take the path you’ve been on. You know, the one that stops you from moving forward. Let’s get you off that path right now.

One path we can take is by slowing down, making a clear picture of what we want and then taking baby steps toward that picture.

So here’s 3 steps you can take to overcome your web overwhelm.

1. Have a clear picture of what your goals are.

A lot of have wants with their websites. They have ideas or concepts of what they want – or expect – their website to do.

Yet, wants and expectations only create more overwhelm and stuckness. Wants are vague. At their very core they have no true direction, no action steps and hence, no target to arrive at.

What’s better, create clear goals.

With specific goals you have a direction to head. Then around those goals you can create a set of actions that will move you toward those goals. Finally, because your goal is specific you have a target to arrive at.

Here’s an example: When you say you want to grow your email list, it’s a want (maybe even an expectation). What does it mean? How do you plan for something that’s not specific. So when you say you want to get 100 new subscribers in the next 30 days it’s much different. Now you have a specific goal. With this, you can create a plan on how you’re going to get those 100 new subscribers.

2. Separate your “to-do list” from your “ideas list.”

This one is huge, honestly. I see it all the time.

Ideas are things that would be nice to do some day. Perhaps it’s a course or a new product you want to develop. The question to ask is this the right time? Can you actually get this done now? Is it a must do for your business in the next week? If not, than put on a list of ideas for later.

Your to-do list, on the other hand, consists of things that you actually plan to do. It’s a realistic list of the things you need to complete in order to achieve your goals. Some items might need to be done once. Others may need to be repeated over and over. Breaking your to-do list down into daily, weekly tasks can be very helpful.

And if you don’t know where to start with your to-do list, shoot me an email and I can help.

Here’s an example: Wanting to write a book someday – whatever your reasons – goes on the idea list. You can develop it, sketch out parts of it, etc. But it’s not a primary focus of your daily business. Writing a book because you just got an advance – that would put it on the to-do list.

3. Choose one project to work on at a time.

Now, this is critical – both in creating overwhelm and in overcoming it.

If you’re trying to do too much at once – say trying to blog while creating a new product while learning all the social media platforms while building your email list and taking a marketing course – I think you get the picture. Great way to end up in overwhelm.

Blogging, email lists, products, etc – they’re not going anywhere.

Here’s a perfect opportunity to go back to your goals and decide what’s the best thing to be doing to reach them. For the next 2 weeks, perhaps it’s getting all your email marketing system setup correctly. And maybe that means you don’t blog or do any social media the next two weeks. That’s fine. When that’s done, you take on the next project and put all your efforts into it.

Literally, do one thing at a time. Learn one thing at a time. Take on one new thing at a time and you will greatly reduce the overwhelm. And the result, in a few months you’ll have a number of systems in place that you can then build your business around.

Here’s an example: Many times with blogging we think we have to do it all to make it work. Write posts, find the right graphics, do SEO, figure out how to share our posts on social media, etc, etc. A much more effective way is to take it in small bites. Start with writing consistently. Add graphics as writing becomes easier. Then maybe after that start sharing your stuff on social media. When all that’s working smoothly without overwhelm, then focus on doing better SEO. Take your projects and break them down into small bites. Build your next success on your previous one.

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Ease Your Website Overwhelm

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You know that I’ve been helping coaches and healers with their website and marketing for more than 20 years.

What you may not know is that I have extensive training in working with and healing the emotions and beliefs that get in our way. I use these techniques constantly in my work to help my clients ease and overcome the overwhelm they face with having a business, owning a website and all the technie pieces of being online.

I’ve specifically tailored this short, 2 session coaching package so that we can breakthrough your frustrations, fears and overwhelm and be able to reframe how your website can work for you.

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