The goal of your website copy is to get your prospects to identify themselves in your business. You want to show them clearly that you understand their problems and can provide a unique and workable solution. One way to do this is through testimonials and case studies. You know, something like … Read more about How Being A Superhero to Your Clients Can Hurt Your Business
Maybe The Best Google Video Ever?
I found this video on Digital Inspiration today. It's short and worth the watch. http://www.youtube.com/watch?v=9zKXCQpUnMg Check out MasterPlanTheMovie.com for more details. But the question I have, do you think this video accurately depicts Google's plans? … Read more about Maybe The Best Google Video Ever?
Hey Google, Follow Me: Giving More Link Love
Finally, I've removed 'nofollow' from comments. As a blogger, or website owner in general, you want links coming back to your site/blog. Links to your site is one of the major ways to increase your Google ranking. That's why in the blogosphere, link love is high currency. If you knew that, then … Read more about Hey Google, Follow Me: Giving More Link Love
Please Help Me With A Major Change…
There's lots of changes coming to Healthy WebDesign. The first...my website/blog has moved. It is no longer at healthywebdesign.com. You'll see above that it's now at dmiracle.com. Second, I'm changing the name of my site from Healthy WebDesign to Dawud Miracle @ dmiracle.com. I'll be updating the … Read more about Please Help Me With A Major Change…
The Secret to Having A Successful Business
What do I get? Every single person who visits your website or interacts with your business is asking this question. And most often, we're answering them with, "if you do this you'll get that." You find this way of thinking everywhere. Yet I say it goes against our true human nature. Yeah, sure, we … Read more about The Secret to Having A Successful Business
Would You Know Your Blogging Voice If You Heard It?
Of course you would, right? Afterall, it is your voice and you should know your voice. Read your last 5 blogging posts, do you really hear your own voice? The voice that you speak with in everyday life - to your friends and family? Or do you hear a different voice? On one of her podcasts, Heidi … Read more about Would You Know Your Blogging Voice If You Heard It?
Blogging? Tell 'Em About the 4 C's.
I coach, consult and educate small business owners on how to use their websites to grow their businesses. Some of my clients are not bloggers. Some are. Many become bloggers during the process. So I'm always looking for easy-to-understand ways to explain to my clients about why they want to be … Read more about Blogging? Tell 'Em About the 4 C's.
The Long-Awaited SOAPing of David Airey
A litle while back I wrote about Easton Ellsworth's Scratch One Another Program (SOAP), where bloggers can share blogging tips.It's free. How it works is first you're assigned a blogger. Next you check out their blog and offer tips on how they can make it better. Each blogger chooses what topics … Read more about The Long-Awaited SOAPing of David Airey
It is True? No One Cares About Your Blog?
Just like Doug Karr, I get ribbed about blogging. My friends don't get it. Most of the marketing coaches/consultants I know don't understand it. Even my wife thinks it's a bit odd (though she's begun asking me if I would put a blog up for her). My experience is that people simply have a tough time … Read more about It is True? No One Cares About Your Blog?
What Problems Does Your Business Solve?
Yesterday I did one of my free 25-minute phone consultations with a prospective client. She is a communications expert who helps companies and organizations get the word out about what they do well. In some ways, she's a marketing copy writer. So we talked about her business and how she wants to … Read more about What Problems Does Your Business Solve?
Do You Brand Yourself in Your Blog Comments?
Last week I had the priviledge of speaking with blog consultant Mike Sansone of Converstations.com and BlogTalkRadio. Mike is one of the organizers of, and a speaker at, SOBCon07 this May in Chicago. Mike and I talked for quite some time, covering many topics. There certainly were highlights I took … Read more about Do You Brand Yourself in Your Blog Comments?
Why Do You Think Small Businesses Need to Be Blogging?
Like anything involving business, a blog should be part of an overall web-based business strategy. It should serve a purpose and that purpose should be clearly defined and understood. Moreover, if a business decides to blog, they should learn a bit about how to best use engage the blogosphere. Lee … Read more about Why Do You Think Small Businesses Need to Be Blogging?