Neither had I. But since hearing Seth Godin speak about his book, The Dip: A Little Book That Teaches you When to Quit (and When to Stick), last year it’s constantly been on my mind.
In The Dip, Seth suggests that all successful people know one thing before they become successful – they know when to quit. They know when to recognize when what they’re doing isn’t going to generate success. So what do successful people do? They quit. They quit doing what’s not leading them toward success so they can put their efforts into things that can lead to success.
As with Seth’s usual approach, he uses The Dip to talk about how to become the best in the world. This seems to be his new way of saying do something remarkable. But the core message is the same – be great to those who think you’re great. In other words – find your niche and become known as being great to those who you interact and work with.
So how do you know if you’re doing something you should quit? Well, according to Seth you need to know when your business is in The Dip – “the long slog between starting and mastery.” It’s in The Dip that you decide whether it’s worth the effort and reward of climbing toward success or whether you should quit.
Now this doesn’t mean that if you’re a business coach you need to stop being a business coach. It could, but doesn’t need too. Rather, it means deciding if what you’re doing as a coach, your approach and your marketing, for instance, are going to be worth pushing hard through The Dip. If so, continue. But if not, consider quitting so you can take a different approach.
I’ve been working with this idea of quitting for the better part of a year. What I’ve seen in my own business is that I’m much more focused toward what will bring me greater success. Now, when I find myself in a dip whose slog isn’t worth the effort, I quit. Which means I quit a lot. And I’m more successful because of it.
I’m sure not everything you’re doing in your business is worth the slog. So have you ever considering quitting? Why or why not?
Let’s talk about it.