Of anyone, I know that building a small, service-oriented business is hard work. I've had three businesses, including two very different approaches to web development, in the past nine years. All three have been service focused. Each has been successful. And all have required quite a bit of effort … Read more about Target Audience Is Not A Noun…It's A Verb!
I pose this question to every client I work with. Then I have them answer it. Most answers cover branding, marketing message, or conversion. Sometimes clients will tell me that their missions statement or tagline are the most important keys to their business success. All these are good answers. None … Read more about What is The Most Important Key for Your Business Success?
I'm finding it's often good to take Mike Arrington's lead. Early last month, he ran a spot called, 2007: Web 2.0 Companies I Can't Live Without. I've been wanting to do this ever since I read his post, but haven't found the time. So today's the day. Lots of folks followed up. I found it on through … Read more about The Best Free Web-based Apps
Hi. You're reading my blog and thank you. Just so you know, I consider you part of my audience. Ideally, I'd like my blog to add enough value to your life and business that you choose become a regular reader. And it would be great if you get my feed and check me out on a regular basis; leaving … Read more about Can I Call You 'My Audience?'
It looks like I hit a nerve with my post Why Would I Possibly Want to Link to My Competition? So over the weekend, I poked around the blogosphere and found a nice post from Steve Rubel, about co-opetition. According to it's wiki co-opetition focuses on cooperation between companies in imperfectly … Read more about Let's All Be More Co-opetitive.
After blogging for a few months, I'm beginning to understand what it takes to create a successful small business blog. First off, it requires good planning. Meaning...be very clear what you're blogging about. Initially, I decided this blog was going to be about how to effectively market a small or … Read more about How I'm Getting Clear What To Do With My Blog
So many of my clients and peers are concerned about the size of their email newsletter/ezine list. But does size really matter? Mark Brownlow from Email Marketing Reports suggests not. He sites the example of people being afriad to loose numbers from their list. His take is that good lists are not … Read more about Mine Is Bigger Than Yours – I Mean, My Mailing List
Here is part 2 of my comments on a really good post from ProBlogger written by Tony Hung of DeepJiveInterests about what he calls "the five prerequisites for having a successful blog." Today we'll look at being Willing to Market The Blog. Even if you're willing to put in the time and energy to … Read more about The Foundation of Blogging Success – Part 2: Marketing Your Blog
Can you be found in your website? No, really, can your site visitors find you? I'm sure they can find out about your services, you upcoming events, and how to contact you. And you likely have a bio of who you are and what you've done. But do these things express who you are - you know, as a living, … Read more about Is Your Bio Page "About You?"
You have a website and need to know how to "get in the search engines." Or, you are just starting a website and need to know the same thing. The bottom line is, whether you have a website or just beginning, you need visitors. Conventional wisdom says get listed for some search terms (often called … Read more about Is Your Site Relevant?
Last week, a man named John contacted me to inquire about building him a website. He used the FREE 30-Minute Initial Consultation form on my website to set up our initial appointment and to tell me a bit about his business needs. John and I met by phone a few days later. At the end of our phone … Read more about Small Business Marketing Question: What's Your Email Address?