Ever lose your client calendar? Well, neither had I...until Friday. By some odd combination of keystrokes, I deleted my client calendar within Apple's iCal. iCal is neat in that I can have multiple calendars that can service different puposes. I have different calendars for family, home, personal … Read more about Small Business Tips: Don't Lose Your Client Calendar
As I'm restructuring my business offers, I've been struggling a bit with branding. Though I help my clients with this all the time, it's seems hard to help myself. No worries, I do have some excellent brand experts in my corner. While branding was fresh on my mind the other day, I stumbled across a … Read more about Small Business Branding: What Do People Remember?
As he does often, Seth Godin grabbed my attention yesterday with his post titled, May I Help You?. It's short, sweet and to the point. Soï¿½ here it is inï¿½ its entirety. "May I help you?" ... is almost a useless thing to say. If you want to end a conversation with a teenager, just ask, "How … Read more about Why Seth Feels That "May I Help You?" Is Useless
As part of Thursday Thirteen, Char from Essential Keystrokes has listed her 13 favorite WordPress Resources. Since she's listed a number of my own favorites, I thought it would be great to share them with you. … Read more about The Ultimate WordPress Resource Guide
As far back as I can remember I've wanted to make a difference in people's lives. When I was 3 years old, I told my parents I was going to be a firefighter so I could "make people's houses not burn down." Around 10 I decided I wanted to be a doctor so I could help sick kids. By the time I was on my … Read more about What Is Your Contribution?
For a few weeks I've been on a campaign to rid the blogosphere of the dreaded nofollow attribute. Of course, I didn't start this. But I'm convinced that nofollow must go. So much so that I've been asking everyone I know to spread the word. A few days ago, Randa Clay had the great idea of creating a … Read more about You Comment, I Follow You. Or At Least Google Will
Do you use 'click here' as link text on your site? I have. And I would say almost every one of my clients over the past nine years has too. But why? Why do we think that we need to tell our readers to click here? I guess we believe that click here will make it clear to our readers that this is a … Read more about Using "Click Here" Is Probably Hurting Your Site
As you can see from my past two posts, I'm working through a shift in my business. It's not so much a new direction as it is an evolution. All the work I've ever done has been about caring for people and people's needs. When I was a waiter, I took care of people's dining experience. When I was … Read more about Are You Fully Expressed In Your Business?
Do you think of your consumers as clients or customers? I know I often use these terms interchangeably. Yet, I always think of customers as people who buy products. Since I don't sell any products (yet), I always end up thinking of my consumers as clients. But what's the real difference? I know … Read more about What Would You Rather Have, Clients or Customers?
The goal of your website copy is to get your prospects to identify themselves in your business. You want to show them clearly that you understand their problems and can provide a unique and workable solution. One way to do this is through testimonials and case studies. You know, something like … Read more about How Being A Superhero to Your Clients Can Hurt Your Business
As bloggers, how do we balance the needs and expectations of our readers who are fellow bloggers, with the needs and wants of our readers who are new bloggers and nonbloggers? Ever since I built Dave Schoof's Engaging the Disquiet, I've had this question. To date, most of his readers are not blog … Read more about Keeping The Door Open To New & Non Bloggers – Join In The Conversation
I've been building websites for almost a decade. But yet, I'm not simply a web designer any more. As I've said in previous posts, I help service-oriented, small and independent businesses plan, develop, design, execute and grow their businesses using the web. I've also written about how I coach, … Read more about How Do You Know When It's Time To Rebrand Your Business