Continuing with what now appears to be my David Armano Appreciate Week, I found this great video on his site yesterday and I couldn’t pass up sharing it with you. Take a look (if you can’t see the video in your feed – get to my site and give it a watch)…
Bring the Love Back reports that in the first 40 hours this video got 14,000 views. It makes such a powerful statement. It was inspired by David’s article in Newsweek, It’s the Conversation Economy, Stupid.
I think this is a great example of how interruption marketing is loosing its grip. Think about it, we’re interrupted every day with tons of messages trying to get our attention around their product or service. But people are really being turned off. Consumers want more control. This is one reason the blogosphere has grown so quickly.
I’m hopeful that more marketers are beginning to see that it’s the relationship, the conversation, that people want. Not just the product and all it promises. What marketers need to do is flip the funnel. Think of their clients and customers as people and develop relationships with them beyond just cash transactions.
I don’t know about you, but I’m inspired by the video. What about you? If you put yourself in the shoes of the customer, how would you feel? How are you using conversation in your marketing?