Is it wise to use your business to hurt people?

You’d probably agree with me that it’s certainly not wise to hurt your customers or potential customers. That seems pretty clear, doesn’t it?

But what about the people you work with or who work for you? Is it okay – is it appropriate – to hurt, abuse or cause your staff, peers or partners to suffer simply because they work with you?

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The internet is almost magical. 

Think about it…you put up a few pages of text on a website and you have the potential for a business. People can view your site, read your copy and decide if they want to work with you. And blogs make it even more magical. You can easily write more content and your visitors can engage you and create conversation – increasing the possibilities that they might work with you.

Yet while the internet is magical, for many it provides false hope. So many business owners and service providers believe that simply having a website or blog alone will generate more clients. Nothing could be farther from the truth.

Launching a blog or website – on its own – may not change your business at all.

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THIS OFFER HAS ENDED!

You may have heard that we’re expecting our fourth child sometime in the next couple of weeks. My wife, the kids and I are extremely excited and are looking forward to meeting this new little Miracle (sorry, couldn’t resist).

At the same time, I’ve been looking for an interesting and fun thing to do with another birth in my life – one of a website nature. And I think I’ve done it:

Until noon, eastern, on Sunday, August 30th, I’m going to sell my business-ready, template-based websites for the absolutely insane low price of $350. No typo, I mean three hundred and fifty dollars. Sounds pretty good, huh?

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I blog for a number of reasons. The primary reason, however, is to create interesting and engaging conversations with the hope that those conversations turn into long-lasting relationships. And, of course, some of those relationships will turn into business opportunities. But I’m not blogging first and foremost for business. I’m truly blogging for the conversation.

Just a couple of days ago I asked the question are you the whole or just part of the whole? That lead to a very interesting conversation around whether we look at ourselves as whole beings or beings made up of parts. I’ll let you read and add to the conversation, if you like.

So when I was considering Darren Rowse’s lastest Writing Project, I wanted to write something that tied into that conversation. Yeah, sure, I could write the standard, top 5 blogging tips list. But that’s boring, really.
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As he does often, Seth Godin grabbed my attention yesterday with his post titled, May I Help You?. It’s short, sweet and to the point. So� here it is in� its entirety.

“May I help you?”

… is almost a useless thing to say.

If you want to end a conversation with a teenager, just ask, “How was school today?”

If you want to end a conversation with a customer, just ask if you can help. Instead, ask, “can I get you a hot drink?” or “what’s the worst thing about your insurance company?” or “one slice or two?”

I couldn’t agree more. You see, your clients/customers/patrons don’t often know what they need. They only know something isn’t working – which is why they’re searching for you in the first place.

If you ask them what they need, they’ll likely give you answer. But that answer will be pointed directly into the problem their facing. It’s highly unlikely it will lead them to a solution. Otherwise, they wouldn’t need you.

It’s much more effective to first listen to their story a bit and then ask specific and pointed questions that will help you identify further their need. The best questions can even get them thinking about the solution as though they thought of it themselves.

I find this the most effective method, when it works. Why? It puts the client back in power over their business. And ultimately as a coach or consultant that’s what you want.

How do you engage your clients/customers that unveil the solution?�

Sorry, I don’t want to be presumptuous.

Wendy Piersall tagged me with this question a few days back: What Does It Take To Write A Great Blog Post? Kim Dushinski tagged her as part of Mohit Singhania’s Be Original Project.

My first thought…I have no idea. But I know, that’s a cop out.

The very next thing I think is that I can consider a post to be great, but you, the reader (and commenter), ultimately get to decide whether you feel the post is great or not. It’s sort of like me calling myself an expert in something and we already know how I feel about that.
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I almost never work on the weekends. And I rarely work in the evening. So, then, how do I manage to remain a thriving solopreneur? How do I get my work done on time and under budget? Simple (mostly) through good productivity practices.

I have a number of processes that help me keep a stable and productive workflow. Yet I’m always looking for better and more efficient ways to run my business.

So is Ben Yoskovitz. But he wants to help all of us with our productivity. That’s why he’s instigated (sorry Ben, couldn’t resist) the Ultimate Guide to Productivity Group Writing Project Meme.

Ben kicked it off by tagging Alister Cameron, Adam Kayce, Chris Brogan, Guy Kawasaki, Andrew Wee, David Armano, Tony Clark, Mike Sansone and Chris Cree. As of tonight, Adam and Andrew have responded with some solid tips. I’d love to hear from everyone else Ben’s tagged.

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