What is success? It's always interesting to compare the words success with it's perceived opposite - failure: Success: the accomplishment of an aim or purpose Failure: lack of success source: New Oxford American Dictionary, 2nd Edition Those definitions make sense, right? Failure is the opposite … Read more about What Does It Mean To Succeed?
Google’s Eric Schmidt Defines Web 3.0
I was just getting used to Web 2.0. Want to know what Web 3.0 is going to be about? So did an audience member at the Seoul Digital Forum back in May when he asked Google's CEO Eric Schmidt to define Web 3.0. Schmidt's first response was that Web 2.0 is nothing more than "a marketing term" - … Read more about Google’s Eric Schmidt Defines Web 3.0
Oh No, My Blog Audience Isn't My Target Market
Defining your target, or niche, market is very important to the success of your business. If you know what you do, the next step is to know who you do it for. Even better is knowing what problems they face that you can help them solve through your products and services. But what if your blog … Read more about Oh No, My Blog Audience Isn't My Target Market
Can Your Audience Tell You What You Do?
How well can your clients, customers and prospects explain what you do? This is one of the questions that every business owner needs to be asking themselves all the time. Too often, we focus so much on developing our business that we forget why we're developing our business in first place. Sure, … Read more about Can Your Audience Tell You What You Do?
Small Business Goals: What's Your Business Strategy?
Did you see the response Liz Strauss gave to my latest one2one conversation question? I asked her how she keeps clarity in her business? ...clarity in business and in life comes from knowing where I've been, where I'm going, and what I value on the days that tragedy strikes... It's a great … Read more about Small Business Goals: What's Your Business Strategy?
Should I Date My Blog?
I love my blog. Whenever I have something on my mind, it listens. If I need to explore a business idea, it patiently let's me fumble around until I get it. If I'm down, it picks me up. And if I'm feeling inflated, I know it will bring me back to earth. I love my blog. It's a life-long friend I can … Read more about Should I Date My Blog?
Social Networking: Is It Just About Ego?
What are you gaining from social networking? For some, social networking is a way of life. They use it to promote themselves and keep the channels of conversation and relationship open, posting many times a day on many different networks. Some are even building their own. For others, though, … Read more about Social Networking: Is It Just About Ego?
Maybe The Best Copywriting Tip Ever
Want to know how to overcome your fear of writing, writer's block or the obsession with getting the right words? Well, Andrea, over a Baby Steps...To Getting Started Online Today, has a great post that might just be the best copywriting tip I've seen. She says, "You allow your subconscious to do … Read more about Maybe The Best Copywriting Tip Ever
The Key To Promoting Your Business Is…
What Liz and I have been discussing in our latest one2one conversation. Most recently, I asked Liz the question: What do you feel is necessary to create an effective strategy to promote a business? Okay, so I didn't ask a light-weight question. I know that. Just like I know there's no one right … Read more about The Key To Promoting Your Business Is…
How to Find Great Content for Your Business Website
So what's the secret to blogging success? Yesterday Muhammad at Pronet Advertising wrote the 4 steps to success. His 4 steps are clear, good advice and probably similar to what you've seen before: Step 1: Good Content Step 2: Unique, Hosted Domain Step 3: Be Social Step 4: Invest Time, Be … Read more about How to Find Great Content for Your Business Website
Do You Make This Marketing (and Blogging) Mistake?
Or do you get that it's not about you? That's right. If you're the business owner - it's not about you. So, then, who is it about? It's about me - the client, the customer, the patron, the prospect - whatever term we want to use to mean, "who you're in business for." If you're blogging, it's who … Read more about Do You Make This Marketing (and Blogging) Mistake?
Am I The Only One Being Inundated With Comment Spam?
This has been a crazy spam week for me. For the past few months I've been using Akismet with the Math Comment Spam Protection plugin. The usual number of comment spam I would get was between 25-50 daily, with almost no comments ending up in spam. Then Lorelle suggested that I remove the Math … Read more about Am I The Only One Being Inundated With Comment Spam?
