Want To Increase Sales? There's almost limitless methods for doing so. And all those methods boil down to one thing: Be in front of your audience when they need you. That's it. That's the key to increasing your sales. Think about it, when you're at a restaurant, do you care with the bathroom is? … Read more about How To Get More Clients & Increase Sales Right Now!
George Bernard Shaw once said:"The reasonable man adapts himself to the conditions that surround him... The unreasonable man adapts surrounding conditions to himself... All progress depends on the unreasonable man." If Mr. Shaw is correct (and I think he is) then all progress - hence all success - … Read more about Why Being Unreasonable Can Lead To Success
Niche market is one of those buzz terms that gets thrown around a lot. Just about any marketing book, article or blog post worth its weight talks about niche marketing. It's so prevalent that most small business owners would say they've heard the term. But just knowing about the term niche … Read more about How Do You Know If You've Truly Found Your Niche Market?
If you're paying attention to the media you know that we're are headlong into some hard economic times. Banks are failing, investment firms are in financial trouble and the housing markets across the nation are suffering. Things are so bad here in Michigan, the state with the worst economy in the … Read more about Why You Shouldn't Be Afraid of The Economic Crisis
There are lots of keys to creating a successful business. Yet the one that I've found to be most important - and often most lacking in small businesses is positioning. There's lots of definitions of positioning because the term is often used along side branding. The definition that I gravitate to … Read more about Small Business Positioning: What’s Your Market?
You'd think the latest question Liz asked me would be simple to answer. And on the surface it is. Yet, I've needed an extra day to think about where to take this one2one conversation next. When you go around the Internet, what mistake do you see most often? That's her question. Think about it for a … Read more about Are You Having A Conversation With Your Niche Audience?
Defining your target, or niche, market is very important to the success of your business. If you know what you do, the next step is to know who you do it for. Even better is knowing what problems they face that you can help them solve through your products and services. But what if your blog … Read more about Oh No, My Blog Audience Isn't My Target Market
Finding the right domain name can make a difference between a successful website and one that's stuck in the pit of mediocrity. Okay, maybe it's not that dramatic, but there is some truth here. The question is, how importat is the .com? Should you get closetowhatIwant.com or should you get … Read more about Should You Get A .com Domain Name At All Costs?