Small Business Positioning: What’s Your Market?

There are lots of keys to creating a successful business. Yet the one that I've found to be most important - and often most lacking in small businesses is positioning. There's lots of definitions of positioning because the term is often used along side branding. The definition that I gravitate to … Read more about Small Business Positioning: What’s Your Market?

Are You Having A Conversation With Your Niche Audience?

You'd think the latest question Liz asked me would be simple to answer. And on the surface it is. Yet, I've needed an extra day to think about where to take this one2one conversation next. When you go around the Internet, what mistake do you see most often? That's her question. Think about it for a … Read more about Are You Having A Conversation With Your Niche Audience?

css.php