As small business owners, we tend to make things so much more complex than they need to be. Think about it. If you run a small business, where do you usually put the majority of your focus? Marketing? generating revenue? Your work with you clients? Things like this? So often the question you have … Read more about The Simplest, Yet Most Important Question You Can Ask Yourself About Your Business
How do you market your business? Many small business owners focus on creating the best products and services based on their skills, knowledge and abilities. Then they go out and find people who need or want what they have to offer. Sometimes it works and you build a successful business around … Read more about How to Market Your Small Business: Meet Customers Where They Are
There are a number of questions I get asked often by my clients about developing and growing their business using their websites. But I'd say one question is asked more than any other - "how do I get (more) traffic to my website?" Since I seem to seldom lack for ideas, I thought I'd start writing … Read more about Want to Learn 97 220 Ways to Drive Traffic to Your Website?
Niche market is one of those buzz terms that gets thrown around a lot. Just about any marketing book, article or blog post worth its weight talks about niche marketing. It's so prevalent that most small business owners would say they've heard the term. But just knowing about the term niche … Read more about How Do You Know If You've Truly Found Your Niche Market?
If you're paying attention to the media you know that we're are headlong into some hard economic times. Banks are failing, investment firms are in financial trouble and the housing markets across the nation are suffering. Things are so bad here in Michigan, the state with the worst economy in the … Read more about Why You Shouldn't Be Afraid of The Economic Crisis
Is it really possible to create a viral marketing effect? Sure, it's possible to create a viral marketing strategy. And it's certainly possible to know what viral marketing is and, theoretically, how to use it. But can you just simply create a viral response in some formulated or calculated … Read more about Viral Marketing: Why You Can’t Just Force It
If you run a small business you're likely making decisions all the time. If it's not what product to develop it's where to publicize your business. Or perhaps you're considering hiring a virtual assistant or looking for a joint venture partner. Either way, you're business is forcing you to make … Read more about Small Business Marketing: Why the Market Decides Your Success
Like anything involving business, a blog should be part of an overall web-based business strategy. It should serve a purpose and that purpose should be clearly defined and understood. Moreover, if a business decides to blog, they should learn a bit about how to best use engage the blogosphere. Lee … Read more about Why Do You Think Small Businesses Need to Be Blogging?