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17 Reasons Why You Should Be Blogging for Your Business

Blogging is one of the most valuable tools that you have for your website AND your business.

Why? Because every way to get your website seen by more people involves content. Your blog is your own platform for publishing content as often as you like.

If you’re not blogging, you really should start. And once you start you want to commit to blogging consistently. That doesn’t mean daily or even weekly. Write and publish new post on your blog at a pace you can handle long-term. Better to be consistent than to start fast and burn out.

So, here are 17 reasons (in no particular order) why you should be blogging for your business:

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5 Steps to a Great Website

After more than 20 years of building websites I’ve found that most people don’t really know how to properly plan their site. After all, your website is usually the first thing people look at.

The most effective approach to planning a great website is to work backwards, by answering the following 5 questions:

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Website: DIY or Ask for Help?

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Doing things yourself can be fun. And if you’re like me you like to do things yourself.

When I bought my first house many years ago, I completely gutted it. In most rooms I took it down to the studs. Other rooms I knocked out walls or built new ones. In my master bedroom I turned a once tiny coat room into a huge walk-in closet. And in the kitchen I tore out the space under the stairs and turned it into a large pantry.

I’d done very little carpentry work before I bought my house. Yet, here I was tearing my house a part, redesigning it, and putting it back together; all along moving the plumbing, rerouting electrical, replacing subfloor and drywall, moving toilets, etc, etc.

And I taught myself how to do all this.

But there were two areas I didn’t feel I should take on myself.

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The 9 Reasons People Leave Your Website

The 9 Reasons People Leave Your Website

You’ve put a lot of time, money and effort into your website. Your writing is compelling. Your design is professional. And thanks to the bits of marketing you’ve done, your site is getting traffic. Yet so many people leave your website.

So they why aren’t more people signing up for your list or calling you about your service?

I get asked about this every single day. Most people see their website like that quote from the movie Field of Dreams – “if you built it, they will come.” Unfortunately people signing up for your list or contacting you for help requires a special combination of factors.

The problems I see daily are the mistakes you’re making that cause people to leave your website. So if you’re having trouble getting people to take action on your website, consider whether you’re site has one or more of the following problems:

Here’s 9 reasons people leave your website before taking action.

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3 Signs Your Website Needs an Urgent Update

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After a while everything gets old, worn out or beyond repair.

This weekend my son asked me, “Dad, why did you throw away your drill?”

Now I love to tinker and build things. And I love using my drill. It’s got over 20 years of paint stains, scratches and dents – each reminding me of a project.

But a couple weeks ago the motor went out. It died just as I was driving the last screw on a dollhouse I was putting together for my girls. A few turns with a screwdriver and the screw was set.

But there I stood pushing the trigger over and over again. I fiddled with batteries, even banged it a few times on the workbench. But it was dead.

Everything wears out and needs replacing

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