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5 Steps to a Great Website

After more than 20 years of building websites I’ve found that most people don’t really know how to properly plan their site. After all, your website is usually the first thing people look at.

The most effective approach to planning a great website is to work backwards, by answering the following 5 questions:

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The 9 Reasons People Leave Your Website

The 9 Reasons People Leave Your Website

You’ve put a lot of time, money and effort into your website. Your writing is compelling. Your design is professional. And thanks to the bits of marketing you’ve done, your site is getting traffic. Yet so many people leave your website.

So they why aren’t more people signing up for your list or calling you about your service?

I get asked about this every single day. Most people see their website like that quote from the movie Field of Dreams – “if you built it, they will come.” Unfortunately people signing up for your list or contacting you for help requires a special combination of factors.

The problems I see daily are the mistakes you’re making that cause people to leave your website. So if you’re having trouble getting people to take action on your website, consider whether you’re site has one or more of the following problems:

Here’s 9 reasons people leave your website before taking action.

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5 Clear Steps to Having a Great Website

5 Clear Steps to Having a Great Website

You want to have a great website. Here’s how:

Over the last 20 years I’ve helped more than 2,000 people plan and build their website.

What I found is that most people really have no idea how to properly plan their site. And why should they? Unless you’ve built hundreds of websites, you have no reason to know what makes a great website.

Whether they find your online, meet you in person or get referred by a friend, every one of your prospective clients will look at your website.

This is really important. If your site sucks, is unorganized, looks dated or isn’t readable on their smart phone, you’ll like lose them before they ever get in touch with you.

But we can fix that. We can make your website present your work in the best light. And the right approach to planning a great website is to work backwards, by answering the following 5 questions: [Read more…]

Four Foundational Website Questions That Gets You Clients

Four-Foundational-Website-Questions

So, you want to use your website to find clients – great!

Depending on who you listen to, there’s so much you need to do in order to successfully use your website. It doesn’t seem to matter whether you’re a life coach, business consultant or holistic healer, getting clients through your website takes time, energy and even a little bit of money.

More than anything, you need a plan.

You need to know what your website is about. You need it to clearly communicate how you and your service helps people. Moreover, you to set clear goals of what your website needs to achieve for you.

That’s the first step. Some would say you next need a business plan, a marketing plan and a clear revenue model (you do need to know how you’re going to make money, after all).

But I think it’s much simpler than all that.

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7 Steps to Clarifying Your Website Needs

calrify-valuesIt’s difficult to develop a website to promote your practice without clarity. Clarity in vision. Clarity in message. Clarity in audience. Clarity in need.

So often I talk to people who are fuzzy about having a website. They know they need one. But their lack of clarity stops them from moving forward. Often weeks, and then months, go by with little or no action. Many give up. Some end up taking yet another marketing course thinking that will help – and it can.

Yet, nothing is more effective then simply getting started. The process of preparing a website (design, features, content) helps you find greater clarity. In many cases, much greater clarity. And it’s easier than you might think.

Here’s seven steps you can use to clarify your website, your offer and your business online:

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Can Your Website Do This?

I think most of you who are reading my blog have heard of WordPress. Many know it as blogware (blog software) and some – especially my clients – know it as a full content management solution (meaning you can easily edit your content using it).

But I know there are some people who read my blog regularly who don’t have any experience with WordPress. Perhaps they’ve heard of it and have no idea what it is. Maybe they’ve even used it but haven’t really understood how powerful it can. And yet I know there are others who haven’t heard of WordPress at all.

So I’m going to share a few short screencasts I’ve made over the past year to introduce some of the most powerful user features in WordPress and show you why you want to consider using it for your next website.

[Read more…]

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