I'm certain that you market your business. But, do you advertise your business? I've heard so many web-based small business owners do their best to avoid using the word advertise that I've begun to wonder why. I've worked with enough clients offline to know that it's not small business owners in … Read more about Marketing vs. Advertising: Is There a Difference?
Is it really possible to create a viral marketing effect? Sure, it's possible to create a viral marketing strategy. And it's certainly possible to know what viral marketing is and, theoretically, how to use it. But can you just simply create a viral response in some formulated or calculated … Read more about Viral Marketing: Why You Can’t Just Force It
Word-of-mouth is certainly the most powerful form of marketing. You know how it works, you find some amazing product or use some stupendous service and you can't help but tell people about it. It's as though you've found something unique that you have to share with others. As a small business … Read more about Viral Marketing: How to Get People To Talk About You
You know I love word of mouth marketing. I find it to be one of the purest, simplest and most rewarding ways of getting my business known. But did you know that word of mouth marketing can be illegal? According to Andy Sernovitz there's a new bill (pdf) being introduced in the U.K. which will … Read more about Word of Mouth Marketing: Can It Get You In Trouble?
Want to know one of the biggest secrets to social marketing? It's really quite simple... People share things they find enjoyable, helpful or interesting with people they know. In other words, people pass it on. That's what social marketing is about - passing it on. But sometimes we forget. … Read more about Small Business Marketing Tip: Use Word of Mouth
I have to admit, I'm a huge fan of Andy Sernovitz. If you don't know Andy, he's the author of Word of Mouth Marketing: How Smart Companies Get People Talking and, in my opinion, a word of mouth marketing expert. What I love about Andy's approach is it's all very simple. In his book he … Read more about Why Do People Talk About Your Business?
Would you like your customers and clients to promote your business for you? Of course you do, right? Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking, states that around 80% of online shopping time is spent researching products (and services) rather than … Read more about 7 Ways To Make Your Clients Fall In Love With You