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5 Steps to a Great Website

After more than 20 years of building websites I’ve found that most people don’t really know how to properly plan their site. After all, your website is usually the first thing people look at.

The most effective approach to planning a great website is to work backwards, by answering the following 5 questions:

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Website: DIY or Ask for Help?


Doing things yourself can be fun. And if you’re like me you like to do things yourself.

When I bought my first house many years ago, I completely gutted it. In most rooms I took it down to the studs. Other rooms I knocked out walls or built new ones. In my master bedroom I turned a once tiny coat room into a huge walk-in closet. And in the kitchen I tore out the space under the stairs and turned it into a large pantry.

I’d done very little carpentry work before I bought my house. Yet, here I was tearing my house a part, redesigning it, and putting it back together; all along moving the plumbing, rerouting electrical, replacing subfloor and drywall, moving toilets, etc, etc.

And I taught myself how to do all this.

But there were two areas I didn’t feel I should take on myself.

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The 9 Reasons People Leave Your Website

The 9 Reasons People Leave Your Website

You’ve put a lot of time, money and effort into your website. Your writing is compelling. Your design is professional. And thanks to the bits of marketing you’ve done, your site is getting traffic. Yet so many people leave your website.

So they why aren’t more people signing up for your list or calling you about your service?

I get asked about this every single day. Most people see their website like that quote from the movie Field of Dreams – “if you built it, they will come.” Unfortunately people signing up for your list or contacting you for help requires a special combination of factors.

The problems I see daily are the mistakes you’re making that cause people to leave your website. So if you’re having trouble getting people to take action on your website, consider whether you’re site has one or more of the following problems:

Here’s 9 reasons people leave your website before taking action.

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3 Signs Your Website Needs an Urgent Update


After a while everything gets old, worn out or beyond repair.

This weekend my son asked me, “Dad, why did you throw away your drill?”

Now I love to tinker and build things. And I love using my drill. It’s got over 20 years of paint stains, scratches and dents – each reminding me of a project.

But a couple weeks ago the motor went out. It died just as I was driving the last screw on a dollhouse I was putting together for my girls. A few turns with a screwdriver and the screw was set.

But there I stood pushing the trigger over and over again. I fiddled with batteries, even banged it a few times on the workbench. But it was dead.

Everything wears out and needs replacing

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How to Create Offers Your Audience Wants to Buy


There are so many important elements of having a website that delivers you clients. Your site’s design, layout, content, etc – these are all important things.

But when it comes down to it the most critical part of your website are your offers. Whether it’s the free product you use to get email signups or your most premium client package, the way you create your offers is vital to whether people will respond or not.

Basically, you have three ways to create your offers:

  1. You can create the offers you want without any concern for what your audience wants (this happens more than you think).
  2. You can create offers that you think the people in your target audience want (this is the norm).
  3. You can create the offers the people in your target audience tell you they want.

Well, the first option doesn’t work?

That should be clear. If you just create the offers you want and don’t really think about your audience wants, it’s pretty likely they’re not going to buy what you offer.

The second option can work.

And that’s because guessing does work from time to time. Some times you’ll guess right and people will buy your offers. But maybe just as often, or more, you’ll guess wrong and be disappointed in the results.

The third option works every time.

This only makes sense. Just stop and think for a second. If someone tells you what they want and you create what they want doesn’t it only make sense that they’ll buy what you create?

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