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15 Reasons to Move Your Coaching Website to WordPress Today!!

There are so many ways that coaches and holistic healers can get a website today.

You can go the ‘old fashioned’ route and have a website designer build a pages in HTML. You can use some of the pre-made services you’ll find on any number of hosts (though most of the designs look like they’re 10 years old). Or you can have your website created on one of the myriad of publishing platforms available today.

Of course my favorite publishing platform for coaches, healers and the other service providers I work with is WordPress. There’s others, of course. But having use other platforms I find WordPress to be the right combination of ease-of-use, expandability and power for my clients with their coaching and healing practices.

And since I’m constantly getting asked why I like WordPress so much as a platform and content management system for coaches and healers, let me offer a bunch of my reasons:

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I (finally) Switched My Website to the WordPress Genesis Framework…Why You Should Too!

StudioPress Genesis Framework

You know, I tell my clients all the time that if you don’t like your website, you won’t use it. But I never thought that it applied to me.

Yet, I stopped liking my old dmiracle.com design a long time ago. I found it clunky and difficult to use. I found it not very fun or interesting to look at. I was teaching things to clients that my site wasn’t doing on my own site. And while I was preaching how important the mobile web is I had a site that wasn’t supporting mobile devices.

The result – I stopped using my site. I stopped blogging. I stopped engaging my commenters. I stopped promoting events and programs on it. I stopped using it as much to show clients examples of how to approach things on their sites. Really, I let it just sit there and bring me little trickles of clients. What used to be the hub of my business had eroded into a liability in a lot of ways.

So I had to make a change.

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8 Common & Critical Small Business Website Mistakes You Don’t Want to Make

8-critical-website-mistakesWith small businesses one fact is true today, your business website should be a central hub for your business.

Your business website should effectively represent your brand while providing ways for your leads to easily engage you. All roads in your business should lead back to your website, making it the pivot point for all your marketing. And you want to treat your website that way.

Furthermore, having a website opens the possibility to not just market to your leads, but to create a powerful touch point for engaging your audience in conversation and building relationships with your prospects and clients.

So if you want a successful business, and I believe you do, it only make sense to create a website that fuels the growth of your business.

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7 Reasons Not to Link with Click Here

Do a Google search for click here. What you’ll find is around 1.7 billion (yes billion) instances in Google’s database where website owners have used “click here” as linked text on their website. Let me guess, that includes you, right?

But click here is seldom the best option for linked text. Take a look at these two examples:

To find out more about how I can help you grow your business, click here.

or

Find out more about how I can help you grow your business.

Which link tells you, as the site’s visitor, where you’ll go when you click the link? Isn’t it clearer in the second example that the link will lead you to how I can help you grow your business?

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Can Your Website Do This?

I think most of you who are reading my blog have heard of WordPress. Many know it as blogware (blog software) and some – especially my clients – know it as a full content management solution (meaning you can easily edit your content using it).

But I know there are some people who read my blog regularly who don’t have any experience with WordPress. Perhaps they’ve heard of it and have no idea what it is. Maybe they’ve even used it but haven’t really understood how powerful it can. And yet I know there are others who haven’t heard of WordPress at all.

So I’m going to share a few short screencasts I’ve made over the past year to introduce some of the most powerful user features in WordPress and show you why you want to consider using it for your next website.

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Are You Making a Difference in Your Clients' Lives?

I was reminded of something the other day –   that I am in business to make people’s lives better.

Lots of people are in business for the same reason. Heck, if you’re a coach, holistic practitioner or any type of service provider, it’s likely that at least part of the reason you’re in business is because you want to help people.

There was a study done at M.I.T. a few years ago* in which the increase in brain function was measured with a number of different stimuli. Basically, what they were trying to find out is what sorts of things get the brain excited. What they found was that the #3 most brain-exciting stimuli was money…#2 was sex.

But the stimuli that recorded the most brain activity – most excited the brain – was altruistic behavior. In other words genuinely doing stuff of purpose for other people. Like me, you may say, “sure, that makes sense.” But the reason I remember the study is that altruistic behavior got more than twice the response in brain activity as sex did. So doing things of meaning for people creates a massive biological response in our brain in comparison to sex. To me, that says something.

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