Want to learn how to write with confidence? Well my friend and fellow blogger, Joanna Young, is back! Where'd she go? Well, first she moved her blog from TypePad to WordPress - a move that I fully support and applaud her for. Then, she took a week off from writing to move into her new home. Can you … Read more about Welcome Back Joanna
Small Business Management Tips: The Art of Being a Small Business Owner
Running is a small business is as much an art as it is a skill - perhaps even more so. Certainly you can approach your business as though it's a set of skills you learn and then implement. Yet I've found, for myself at least, that running my business like this has no life. You can create success … Read more about Small Business Management Tips: The Art of Being a Small Business Owner
Viral Marketing: Why You Can’t Just Force It
Is it really possible to create a viral marketing effect? Sure, it's possible to create a viral marketing strategy. And it's certainly possible to know what viral marketing is and, theoretically, how to use it. But can you just simply create a viral response in some formulated or calculated … Read more about Viral Marketing: Why You Can’t Just Force It
Business Management Advice: Why Your Small Business Needs To Fail
We all want to talk about success in our small business, don't we? How we overcame this obstacle to come out the other end successful. Or how we fought for our vision to create the business we want. The media is filled with stories of how 'one man (or woman) beat the odds and became success.' Yet … Read more about Business Management Advice: Why Your Small Business Needs To Fail
Viral Marketing: How to Get People To Talk About You
Word-of-mouth is certainly the most powerful form of marketing. You know how it works, you find some amazing product or use some stupendous service and you can't help but tell people about it. It's as though you've found something unique that you have to share with others. As a small business … Read more about Viral Marketing: How to Get People To Talk About You
Small Business Owners: Does Your Audience Care About What You Do?
Simply put - no, they don't! Your audience doesn't care a lick about what you do. They're too busy caring a lick about what they do, what they need and what they're interested in. It's likely you're not even on their radar. And with every business in the world vying for their attention, they just … Read more about Small Business Owners: Does Your Audience Care About What You Do?
Small Business Advice: Consider The Quality of Your Work
I have a friend, Larry, who's a pretty amazing woodworker. Larry apprenticed with a woodworker in Seattle for seven years and then struck out on his own. As Larry had an eye for detail the master woodworker he apprenticed with convinced him that he should build highly customized, one-of-a-kind … Read more about Small Business Advice: Consider The Quality of Your Work
Two Things Your Small Business Audience Needs
Owning and operating a small business is pretty easy, in all honesty. Think about it for a second: you find something you do well and offer it to people who you believe need it. That's it. That's all you have to do to have a semi-successful business. Doesn't matter whether you're selling toothbrush … Read more about Two Things Your Small Business Audience Needs
Are You Engaged With Your Audience?
Is your business creating a community that people want to be a part of? Among the mass of things that you need to consider in running a small business on the web, this question is seldom asked. We spend our time with target audience, branding and marketing strategies. We focus on the design of our … Read more about Are You Engaged With Your Audience?
Consumer Choice: Give Small Business Customers Simple Choices
Is choice a good thing? Walk through any supermarket here in the U.S and you'll find tons of choices. Want a simple can of soup, you have to wade through 15 different brands of chicken noodle. Or toothpaste, or cereal, or ice cream. Heck, we even have to make a choice between ketchup … Read more about Consumer Choice: Give Small Business Customers Simple Choices
How to Create Information Products With Your Blog
People want what you know! They want your stories, your perspectives, your perceptions and your ideas. And in some cases they want your help or they want to learn how to do what you know. Either way, they appreciate the value your blog adds to their life or their business. The value, after all, … Read more about How to Create Information Products With Your Blog
Small Business Advice: Focus on What Matters Most
Before he passed, my grandfather used to teach me many things - about sports, about nature, about gardening, and about life. He was a very learned man who at one point read every volume of the Encyclopedia Britannica from cover to cover just to learn. I remember much from our conversations - though … Read more about Small Business Advice: Focus on What Matters Most
