If you run a small business you're likely making decisions all the time. If it's not what product to develop it's where to publicize your business. Or perhaps you're considering hiring a virtual assistant or looking for a joint venture partner. Either way, you're business is forcing you to make … Read more about Small Business Marketing: Why the Market Decides Your Success
Small Business Advice: Learn How to Change Quickly
People ask me all the time how do I grow my business? The answer is always quite simple, really. So simple that it can be answered in one word - change. Albert Einstein defined insanity as "doing the same thing over and over again and expecting different results." Yet how many of us can say … Read more about Small Business Advice: Learn How to Change Quickly
Successful Business Advice: Love Your Customers
Business is not just about what you do. Yet, as business owners, we spend so much of our time focusing on how to do what we do better. We read, we blog, we train, we attend workshops and conferences, go to events, network and so on. All under the guise that we can gain some edge in how we do what … Read more about Successful Business Advice: Love Your Customers
Small Business Productivity: Is Your To-Do List Doing You?
Do you make to-do lists? Most methods for productivity include making various to-do lists of the things you want and need to get done. Whether it's David Allen, Stephen Covey or Jerry Seinfeld, everyone suggests making lists. But do you ever find that your lists keep growing? Or do you get … Read more about Small Business Productivity: Is Your To-Do List Doing You?
Small Business Advice: Relationships Are the Key to Success
Business is about relationships. Relationships are about people. So it should be obvious that people do business with people, not businesses. Yet I'm always surprised how many small business owners miss this. Somewhere in all their efforts to develop their business plan and marketing strategy they … Read more about Small Business Advice: Relationships Are the Key to Success
Business Blog Advice: Your Blog Is Not Your Business
A number of the clients I work with blog. Either they want to get started and need to learn how or they're already blogging and want to make a greater impact with their blog. But one thing is similar between almost every client...they somehow see their blog as their business. I'm not sure where … Read more about Business Blog Advice: Your Blog Is Not Your Business
Why Email Marketing IS Interruption Marketing
A few days back I asked the question, is email marketing dead? The conversation that sparked had a range of opinions. Some felt it is dead, some that it's very much alive. Others agreed that it's evolving. Read the comments and add your two cents, if you like. One side conversation that developed … Read more about Why Email Marketing IS Interruption Marketing
You Don't Have to Be a Salesman to Sell Like A Pro
So many people I know are hesitant to sell. They're hesitant to sell themselves. They're hesitant to sell their products or services. And they're hesitant to sell their business. It's easy to understand, right? As soon as I mention the word 'sell' what goes through your mind. For me I think of the … Read more about You Don't Have to Be a Salesman to Sell Like A Pro
The Dangers of Local Warming
While I don't usually cover social issues on my blog, I do care about them. And with so many people today talking about global warming, I thought it important to touch on a subject that affects each of us who spend our days in front of the computer. Bloggers, business owners, web and graphics … Read more about The Dangers of Local Warming
Is Email Marketing Dead?
According to some, email marketing is dead because of beefed up spam filters. Others say that interruption marketing - where you're life is interrupted by some marketing pitch has reached the end of its effectiveness. Email marketing is definitely a part of interruption marketing. But what's the … Read more about Is Email Marketing Dead?
SOBCon08: Chris Garrett Asks ‘So What?’
What does it take to have a successful blog for your business? Denise Wakeman of Blog Squad fame asked that question of Chris Garrett. The conversation that grew created a bed of blogging tips. Watching the interview (5 1/2 minutes) Chris makes it pretty clear that a successful blog, like a … Read more about SOBCon08: Chris Garrett Asks ‘So What?’
SOBCon08: What Did Everyone Else Think?
You already know my experiences at SOBCon08 - at least those I could get down in a reasonable amount of time. But aren't you curious what others have been saying about it? Well, I've done my best to compile all the posts I could find about the event. While extensive, this is likely not a complete … Read more about SOBCon08: What Did Everyone Else Think?