The internet is almost magical. Think about it...you put up a few pages of text on a website and you have the potential for a business. People can view your site, read your copy and decide if they want to work with you. And blogs make it even more magical. You can easily write more content and … Read more about Need More Clients? Reach Beyond Your Website!
Having Trouble Getting More Clients? Consider Yourself Unemployed
Susan is a life coach. She's been working with clients ever since she received her certification. First with a few friends and later with the referrals her friends sent her. Of course one of those referrals taught her about marketing and helped her get a website up. Everything seemed to be going … Read more about Having Trouble Getting More Clients? Consider Yourself Unemployed
Why You Want to Find Your Niche Market and Then Dominate It!
Yesterday I had an interesting, but short, conversation on Twitter where I said, "The key to a successful small business - find a highly specific, targeted niche and dominate it!" And I meant every word. I work with business owners all the time who aren't sure about what they want, what they're … Read more about Why You Want to Find Your Niche Market and Then Dominate It!
How Do You Know If You've Truly Found Your Niche Market?
Niche market is one of those buzz terms that gets thrown around a lot. Just about any marketing book, article or blog post worth its weight talks about niche marketing. It's so prevalent that most small business owners would say they've heard the term. But just knowing about the term niche … Read more about How Do You Know If You've Truly Found Your Niche Market?
Why Email Marketing IS Interruption Marketing
A few days back I asked the question, is email marketing dead? The conversation that sparked had a range of opinions. Some felt it is dead, some that it's very much alive. Others agreed that it's evolving. Read the comments and add your two cents, if you like. One side conversation that developed … Read more about Why Email Marketing IS Interruption Marketing
Is Email Marketing Dead?
According to some, email marketing is dead because of beefed up spam filters. Others say that interruption marketing - where you're life is interrupted by some marketing pitch has reached the end of its effectiveness. Email marketing is definitely a part of interruption marketing. But what's the … Read more about Is Email Marketing Dead?
SOBCon08: What Did Everyone Else Think?
You already know my experiences at SOBCon08 - at least those I could get down in a reasonable amount of time. But aren't you curious what others have been saying about it? Well, I've done my best to compile all the posts I could find about the event. While extensive, this is likely not a complete … Read more about SOBCon08: What Did Everyone Else Think?
SOBCon08: Is Your Blog Serving Your Business?
SOBCon08 - Biz School for Bloggers… A report, part 2 Amazing that it took a whole blog post to cover the first day of SOBCon08, but it did. Friday was great. The boat ride stellar. And the conversation even better. Seeing Lorelle first thing Saturday morning started the day off right. Got a … Read more about SOBCon08: Is Your Blog Serving Your Business?
What Rocky Balboa Can Teach You About Business
What does it take to be successful in business? I'm guessing you can begin listing a dozen things right off the top of your head. I know I can - clear vision, business plan, marketing plan, metrics, proper positioning in a highly refined niche market, branding, marketing message, growth … Read more about What Rocky Balboa Can Teach You About Business
Small Business Advice: Are Your Customers Morons?
I was thinking this morning about what makes a great relationship. According to James from Audio Mecca, it's necessary to accept "that the other fellow is not a moron." I keep saying again and again that conversation leads to relationship and relationship leads to business. No matter whether we're … Read more about Small Business Advice: Are Your Customers Morons?
Word of Mouth Marketing: Can It Get You In Trouble?
You know I love word of mouth marketing. I find it to be one of the purest, simplest and most rewarding ways of getting my business known. But did you know that word of mouth marketing can be illegal? According to Andy Sernovitz there's a new bill (pdf) being introduced in the U.K. which will … Read more about Word of Mouth Marketing: Can It Get You In Trouble?
Small Business Advice: Make Your Business Mean Something
A couple of years ago John was laid off from his job working in the assembly plant for Ford Motor company. He'd been there 15 years and came to work on a Tuesday to find out he was being laid off. John had worked at some sort of job since he was nine. He had a paper route, then three. When he was … Read more about Small Business Advice: Make Your Business Mean Something
