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5 Clear Steps to Having a Great Website

5 Clear Steps to Having a Great Website

You want to have a great website. Here’s how:

Over the last 20 years I’ve helped more than 2,000 people plan and build their website.

What I found is that most people really have no idea how to properly plan their site. And why should they? Unless you’ve built hundreds of websites, you have no reason to know what makes a great website.

Whether they find your online, meet you in person or get referred by a friend, every one of your prospective clients will look at your website.

This is really important. If your site sucks, is unorganized, looks dated or isn’t readable on their smart phone, you’ll like lose them before they ever get in touch with you.

But we can fix that. We can make your website present your work in the best light. And the right approach to planning a great website is to work backwards, by answering the following 5 questions: [Read more…]

Four Foundational Website Questions That Gets You Clients


So, you want to use your website to find clients – great!

Depending on who you listen to, there’s so much you need to do in order to successfully use your website. It doesn’t seem to matter whether you’re a life coach, business consultant or holistic healer, getting clients through your website takes time, energy and even a little bit of money.

More than anything, you need a plan.

You need to know what your website is about. You need it to clearly communicate how you and your service helps people. Moreover, you to set clear goals of what your website needs to achieve for you.

That’s the first step. Some would say you next need a business plan, a marketing plan and a clear revenue model (you do need to know how you’re going to make money, after all).

But I think it’s much simpler than all that.

Sure, a business plan is good. I coach my own clients on creating business and marketing plans so they can both keep themselves on track and see their progress. So using traditional business plans is something I highly recommend.

Yet, I’ve found it helpful to begin any service business with 4 simple questions. These questions provide the foundation for all else. Answer them fully and you’ll have the beginnings of your business plan, an outline for your marketing plan and you’ll know how you’ll make money. You’ll also have an idea of who your client is and what their needs are.

What’s more, these four questions give you a chance to simplify the whole business development process. You may still want to formal business plan or work through how you’ll market your business. Yet it can be less necessary as long as you can stay focused. I’ve had a handful of clients take just the answers to these four questions and go on to both build successful life coaching and holistic healing practices.

So what are the four questions?

  • Who you are?
  • What you do?
  • Who you do it for?
  • Why do you do it?

Simple questions, right?

Now there can be other questions to add. Depending on the client I might add ‘how do you do what you do’ or ‘what do they need.’ But honestly, even these questions are pretty much covered in a thorough answers to the four questions. Plus, I find simplicity wins out most of the time.

Is it really this simple?

Yes…and no!

The questions, themselves, are simple, of course. What’s important, though, are your answers. And sometimes that can take some work.

Your answers should have layers.

That’s right. If you really work with these four questions you’ll find a different set of answers for different parts of your business.

For instance, there’s the at the surface answers – the easy ones. These answers you’ll come up with immediately. Usually you don’t have to think too hard about them. These are good, but not complete answers.

The next layers of answers are the deeper ones. These get to the core of why you do what you do. Often, these speak to your deep inner reasons for offering this sort of service at all. You may share these with clients or on your website, but sometimes they’re too personal.

Another layer – a very important layer – is your story. These four questions beg you to craft your story of why your in business. And this is very important because a business – a website – without a story to tell doesn’t connect to potential clients.

It’s about connecting to people

And this brings us to the last layer I’ll cover. You can use these questions to tell your prospective client’s stories as well. When you understand their story – where they are, what they’re dealing with, how it feels and how they’d like to transform – then you have a something to share with them that has meaning.

That’s really what a website, social media, email marketing, etc is about – connecting with people. And the best way to connect with people – online or off – is to tell your story in a way that includes their story. You connect to them by connecting your stories.

And that’s the secret of successful marketing online. When you’re clear enough to connect your story to their story then you have something compelling that reaches people, connects with them and clearly communicates that you understand their situation and can help.

Make sense? Where are you stuck or overwhelmed?

I will get you out of overwhelmed and unstuck. Contact me today!

8 Common & Critical Small Business Website Mistakes You Don’t Want to Make

8-critical-website-mistakesWith small businesses one fact is true today, your business website should be a central hub for your business.

Your business website should effectively represent your brand while providing ways for your leads to easily engage you. All roads in your business should lead back to your website, making it the pivot point for all your marketing. And you want to treat your website that way.

Furthermore, having a website opens the possibility to not just market to your leads, but to create a powerful touch point for engaging your audience in conversation and building relationships with your prospects and clients.

So if you want a successful business, and I believe you do, it only make sense to create a website that fuels the growth of your business.

[Read more…]

Why Your Marketing May Not Be The Reason You're Not Getting More Clients

marketing-and-selling-work-togetherMost of the the small business owners I work focus an abundant of time on their marketing. They put tons of effort into crafting their marketing message, polishing their marketing funnel and fine-tuning how they generate leads. And often, they do so before any of this produces new clients.

Marketing your business is a really good idea, don’t get me wrong. However you choose to do it, marketing is a vital part of your business. As a matter of fact, marketing your services is something I teach my clients to do more effectively every day.

Yet I find that there’s a hole in the thinking that “all you need to do is effectively market your business.”

[Read more…]

4 Step Economic Stimulus Plan for Life Coaches (& Other Small Businesses)

So there’s more talk of economic stimulus for our sluggish U.S. economy. If this is going to be like the previous stimulus then we can guess it’s not going to be much of a help, right?

As a Life Coach, a Business Coach, or a Holistic Healer you probably have been feeling the affects of the slow economy in the U.S. (and globally) since way back in 2008. Hopefully you’ve found a way to kick-start your life coaching practice and climb out of your own sluggish economy.

But maybe not. I’ve spoken and worked with dozens of Life Coaches and Business Coaches the past few years who are struggling to find clients. They’ve seen a downturn in their business just like the one we’re seeing in whole economy. [Read more…]

Why You Need To Invest In Your Business

invest.jpgAre you investing in your business?

I’m not just talking about time. Of course you’re investing time, right? If you’re not, then you’re likely not very successful.

But what about money? Are you investing money into your business?

Over the past decade, I’ve worked with hundreds of small and medium-size business owners. Some have been startups with funding while others have had large marketing and PR budgets.

But I’m not talking about those businesses. I’m talking about small business owners. I’m talking about corporate trainers, business and marketing coaches, personal development experts and other service providers. I’m talking about clients whose businesses are generating less than $150,000 per year. In other words – small businesses. [Read more…]