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Why Life Coaches Have Marketing All Wrong


If you’re a life coach, business coach, leadership coach, spiritual coach – heck, any sort of coach at all – you may want to pay attention to this post…

Do you know that you’re not really marketing your coaching practice to a target audience, that you’re not communicating to a niche market, and that you won’t find your next coaching clients if you ‘engage a marketplace?’

It’s so true. Yet most of the websites that promote life coaches seem to think that’s exactly what they’re doing – talking to a market or an audience.

Is your life coaching website getting you coaching clients?

If you ask a life coach whether their website is getting them coaching clients – most often the answer is no. I know this for a fact because I teach coaches how to use their websites – really their entire web presence – to build a following and get more coaching clients. And most of the life coaches I work with come to me with website copy that is trying to speak to an audience.

[Read more…]

5 Clear Steps to Having a Great Website

5 Clear Steps to Having a Great Website

You want to have a great website. Here’s how:

Over the last 20 years I’ve helped more than 2,000 people plan and build their website.

What I found is that most people really have no idea how to properly plan their site. And why should they? Unless you’ve built hundreds of websites, you have no reason to know what makes a great website.

Whether they find your online, meet you in person or get referred by a friend, every one of your prospective clients will look at your website.

This is really important. If your site sucks, is unorganized, looks dated or isn’t readable on their smart phone, you’ll like lose them before they ever get in touch with you.

But we can fix that. We can make your website present your work in the best light. And the right approach to planning a great website is to work backwards, by answering the following 5 questions: [Read more…]

Four Foundational Website Questions That Gets You Clients


So, you want to use your website to find clients – great!

Depending on who you listen to, there’s so much you need to do in order to successfully use your website. It doesn’t seem to matter whether you’re a life coach, business consultant or holistic healer, getting clients through your website takes time, energy and even a little bit of money.

More than anything, you need a plan.

You need to know what your website is about. You need it to clearly communicate how you and your service helps people. Moreover, you to set clear goals of what your website needs to achieve for you.

That’s the first step. Some would say you next need a business plan, a marketing plan and a clear revenue model (you do need to know how you’re going to make money, after all).

But I think it’s much simpler than all that.

[Read more…]

8 Common & Critical Small Business Website Mistakes You Don’t Want to Make

8-critical-website-mistakesWith small businesses one fact is true today, your business website should be a central hub for your business.

Your business website should effectively represent your brand while providing ways for your leads to easily engage you. All roads in your business should lead back to your website, making it the pivot point for all your marketing. And you want to treat your website that way.

Furthermore, having a website opens the possibility to not just market to your leads, but to create a powerful touch point for engaging your audience in conversation and building relationships with your prospects and clients.

So if you want a successful business, and I believe you do, it only make sense to create a website that fuels the growth of your business.

[Read more…]

Why Your Marketing May Not Be The Reason You're Not Getting More Clients

marketing-and-selling-work-togetherMost of the the small business owners I work focus an abundant of time on their marketing. They put tons of effort into crafting their marketing message, polishing their marketing funnel and fine-tuning how they generate leads. And often, they do so before any of this produces new clients.

Marketing your business is a really good idea, don’t get me wrong. However you choose to do it, marketing is a vital part of your business. As a matter of fact, marketing your services is something I teach my clients to do more effectively every day.

Yet I find that there’s a hole in the thinking that “all you need to do is effectively market your business.”

[Read more…]

4 Step Economic Stimulus Plan for Life Coaches (& Other Small Businesses)

So there’s more talk of economic stimulus for our sluggish U.S. economy. If this is going to be like the previous stimulus then we can guess it’s not going to be much of a help, right?

As a Life Coach, a Business Coach, or a Holistic Healer you probably have been feeling the affects of the slow economy in the U.S. (and globally) since way back in 2008. Hopefully you’ve found a way to kick-start your life coaching practice and climb out of your own sluggish economy.

But maybe not. I’ve spoken and worked with dozens of Life Coaches and Business Coaches the past few years who are struggling to find clients. They’ve seen a downturn in their business just like the one we’re seeing in whole economy. [Read more…]