Every business owner wants to make more money. Doesn't matter whether you sell products or pitch a service - you probably want more clients, customers, buyers, patrons, consumers, subscribers, users, etc. Doesn't matter what you call them - you'd like more. After all, doesn't more subscribers … Read more about Why Your Business Needs To Focus On Relationships More and On Money Less
What Benjamin Franklin Knew About Social Media
Benjamin Franklin was a blogger - without a doubt. He may not have had a computer to share his thoughts, nor the internet to spread them. But he did have a printing press where he printed regular installments of Poor Richard's Almanack. Ben Franklin was known to have a sharp and witty mind and a … Read more about What Benjamin Franklin Knew About Social Media
Hey Business Owner, Nobody Cares About Your Story
If you run a business you've got to realize one thing...no one cares about what you do. Really. Your audience doesn't care about you, your story, how you got to where you are, who you've worked with, or what services you offer. They don't care that you're the best widget maker in the midwest. And … Read more about Hey Business Owner, Nobody Cares About Your Story
Do You Do Something Remarkable?
So what does Seth Godin mean when he says that being good enough is not enough? He means that if you're average, your business will be average too. And an average business will usually do one of two things - succeed at a very moderate rate or fail. Why? Because people don't want average. When's … Read more about Do You Do Something Remarkable?
3 Easy Steps to Creating a Web-based Business
In truth, having a web-based business isn't difficult. What's difficult is getting really clear about who you are, what you do and who you do it for. The problem is, there are tons of approaches for doing this which sometimes leads to confusion. Do I need to write a business plan? What about … Read more about 3 Easy Steps to Creating a Web-based Business
Small Business Marketing Tip: Use Word of Mouth
Want to know one of the biggest secrets to social marketing? It's really quite simple... People share things they find enjoyable, helpful or interesting with people they know. In other words, people pass it on. That's what social marketing is about - passing it on. But sometimes we forget. … Read more about Small Business Marketing Tip: Use Word of Mouth
Aren't We Always Marketing Ourselves?
Over the weekend we spent some time Christmas (oops) Holiday shopping. Of course, the mall was packed and the stores were full of people making decision on what to buy the people they care about. Being so cramped with other people, I couldn't help but here the conversations they were having about … Read more about Aren't We Always Marketing Ourselves?
In Business, Make It About The Relationship First
A couple of days back I was speaking with a client of mine. She's a life coach who wants to know better how to use the web (and soon her blog) to increase her marketing reach and, ultimately, her business. We spent the better part of an hour talking about how a blog, when used well, can become a … Read more about In Business, Make It About The Relationship First
Why Do People Talk About Your Business?
I have to admit, I'm a huge fan of Andy Sernovitz. If you don't know Andy, he's the author of Word of Mouth Marketing: How Smart Companies Get People Talking and, in my opinion, a word of mouth marketing expert. What I love about Andy's approach is it's all very simple. In his book he … Read more about Why Do People Talk About Your Business?
15 Amazing Interviews About Link Building
We all want more traffic to our site, right? While there are numerous ways to drive more traffic to your site, one of the most effective and far-reachings ways is to link build. Link building is simply the way you get more links to your site. The more links you have, the more traffic you'll get, … Read more about 15 Amazing Interviews About Link Building
Be Careful Who You Ask For Help With Your Business
I can't tell you how many calls and emails I get from small business owners who have had a bad experience with their web designer or their marketing coach. It seems so common. Maybe 1 in 3 of the people who contact me do so because they've not gotten what they've needed from the person they're … Read more about Be Careful Who You Ask For Help With Your Business
Business Owners…Try Making It A Conversation
People want to do business with people - not businesses. A few business owners seem to get this. But don't seem to get it, though. It makes me wonder how business owners see themselves relating to their target audience. Perhaps that's the first mistake...target audience. What image do you create … Read more about Business Owners…Try Making It A Conversation
