If you’re running a business you’ve undoubtedly faced difficult times. Your plans fall through, launches go less than expected, and clients take more of your time then you’d like. The list goes on, right?

It’s just the nature of creating something – specifically creating something that involves other people. And if you’re selling anything – ad space, products, services, etc – you’re creating something for other people.

So when you find out you’re marketing isn’t working like you thought or that your great idea isn’t seen as such a great idea by the people in your market – what do you do?

When the sales slow down and the bills aren’t getting paid – what do you do?

And on those days that you have no motivation, no real desire to grind away at making your business work – what do you?

In other words, what keeps you going?

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Do you consider your coaching business or healing practice successful? Or is your small business causing your duress?

If it’s the latter, there are steps you can take to help you go from business duress to business success.

Last week I introduced 4 simple questions to help you start and grow your business. They are the same 4 questions I use with my clients every day. They’re purposefully simple. Yet behind their simplicity lies all the depth and detail you need to create a successful business. Answer these questions fully and you’ll be on your way.

So let’s review what the four questions are:

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So, you want to start working with clients – great!

Depending on who you listen to, there’s so much you need to do in order to successfully launch your business. It doesn’t seem to matter whether you’re a life coach, business consultant or holistic healer, launching a successful business takes time, energy and even a little bit of money.

More than anything, you need a plan. You need to know what you’re about and how your service will help other people. That’s the first step. Some would say you next need a business plan, a marketing plan and a clear revenue model (you do need to know how you’re going to make money, after all).

But I think it’s much simpler than all that.

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Everyday I ask life coaches and business coaches alike this question: what’s the most pressing problem (or issue) in your business right now?

Most of the time the coaches give me answers that have to do with getting more traffic to my website, getting more people on my list or getting enough coaching clients. The interesting thing is even my other clients – healers, therapists, authors and other service providers – give me similar answers.

While it true that as a life coach you may need more traffic to your coaching website or you need more coaching clients in your practice, it may not be the most pressing problem in your coaching business. And often, getting more traffic to your coaching website isn’t.

But for most of my coaching clients, the most pressing problem can be elusive. This is because usually the most pressing problem in your business has nothing to do with your marketing or generating traffic to your coaching website. Rather it usually has to do with how you actually DO your business.

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George Bernard Shaw once said:“The reasonable man adapts himself to the conditions that surround him… The unreasonable man adapts surrounding conditions to himself… All progress depends on the unreasonable man.”

If Mr. Shaw is correct (and I think he is) then all progress – hence all success – happens when you adapt your surrounding conditions to meet your specific situation.

Think about what that means in your business.

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Are you one of those business owners who’s not tracking your business activity, tracking your marketing or recording how you spend your time each day working on your business?

If you are – you’re certainly not alone. Very few small business owners are measuring their business activity these days – especially on the internet. And even fewer – way fewer – have an established system for tracking and evaluating the effectiveness of each of the most important parts of their business.

This is a HUGE MISTAKE!

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