Would you like your customers and clients to promote your business for you? Of course you do, right? Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking, states that around 80% of online shopping time is spent researching products (and services) rather than … Read more about 7 Ways To Make Your Clients Fall In Love With You
Are You Building Trust With Your Target Audience?
Let's face it, people do business with people - not with businesses. A business owner may like, want and need something that a marketing coach, for instance, offers. But the single biggest reason they hire the firm is because of the people they meet, talk to and build relationships … Read more about Are You Building Trust With Your Target Audience?
How Is Marketing About Relationships?
Is marketing about transactions? Is it about communication? Is it about conversations? Or is it about relationships? Of course, marketing isn't about one thing in particular. Yet marketing tends to focus on one, specific outcome - often the transaction. But what happens if we only focus on … Read more about How Is Marketing About Relationships?
Do You Charge What You're Worth?
This morning I was talking to a good friend of mine about pricing his business services. I know him (and his work) very well and know that he's highly under priced for what he offers. Yet he's torn about what to charge. On the one hand, he sees similar solopreneurs charging three and four times … Read more about Do You Charge What You're Worth?
See How Interruption Marketing Is Turning Away Your Customers
Continuing with what now appears to be my David Armano Appreciate Week, I found this great video on his site yesterday and I couldn't pass up sharing it with you. Take a look (if you can't see the video in your feed - get to my site and give it a watch)... [dailymotion 2GmmbZVgEW8Wle4gE] Bring the … Read more about See How Interruption Marketing Is Turning Away Your Customers
Does Your Business Make Meaning?
I'm always intrigued by Guy Kawasaki. While I know he's controversial - and outright disliked by some, I still find amazing value in what he says. Guy's perspective the core of a successful businesses is to make meaning. He says, "...those companies that are fundamentally founded to change the … Read more about Does Your Business Make Meaning?
How You Can Make A Living AND Make A Difference
Kristie T asked an interesting question the other day: Are you making a living, making a life, or making a difference? It's clear for me that I'm interested in making a difference. But her question got me thinking...How do I actually make a difference through my business? Boy, that seems like a big … Read more about How You Can Make A Living AND Make A Difference
The Secret to Having A Successful Business
What do I get? Every single person who visits your website or interacts with your business is asking this question. And most often, we're answering them with, "if you do this you'll get that." You find this way of thinking everywhere. Yet I say it goes against our true human nature. Yeah, sure, we … Read more about The Secret to Having A Successful Business
What Problems Does Your Business Solve?
Yesterday I did one of my free 25-minute phone consultations with a prospective client. She is a communications expert who helps companies and organizations get the word out about what they do well. In some ways, she's a marketing copy writer. So we talked about her business and how she wants to … Read more about What Problems Does Your Business Solve?
Why Do You Think Small Businesses Need to Be Blogging?
Like anything involving business, a blog should be part of an overall web-based business strategy. It should serve a purpose and that purpose should be clearly defined and understood. Moreover, if a business decides to blog, they should learn a bit about how to best use engage the blogosphere. Lee … Read more about Why Do You Think Small Businesses Need to Be Blogging?
How Do You Know When It's Time To Rebrand Your Business
I've been building websites for almost a decade. But yet, I'm not simply a web designer any more. As I've said in previous posts, I help service-oriented, small and independent businesses plan, develop, design, execute and grow their businesses using the web. I've also written about how I coach, … Read more about How Do You Know When It's Time To Rebrand Your Business
Target Audience Is Not A Noun…It's A Verb!
Of anyone, I know that building a small, service-oriented business is hard work. I've had three businesses, including two very different approaches to web development, in the past nine years. All three have been service focused. Each has been successful. And all have required quite a bit of effort … Read more about Target Audience Is Not A Noun…It's A Verb!