Why Do You Think Small Businesses Need to Be Blogging?

Like anything involving business, a blog should be part of an overall web-based business strategy. It should serve a purpose and that purpose should be clearly defined and understood. Moreover, if a business decides to blog, they should learn a bit about how to best use engage the blogosphere. Lee … Read more about Why Do You Think Small Businesses Need to Be Blogging?

What's Good For Your Target Audience IS What's Good For Your Business

Recently, Kathy Sierra of Creating Passionate Users wrote an interesting post on what she calls the secret of Loveocracy. You should read it, if you haven't. It's a great post that highlights what's good for your target audience is what's good for your business. The secret is simply this: you have a … Read more about What's Good For Your Target Audience IS What's Good For Your Business