People want to do business with people - not businesses. A few business owners seem to get this. But don't seem to get it, though. It makes me wonder how business owners see themselves relating to their target audience. Perhaps that's the first mistake...target audience. What image do you create … Read more about Business Owners…Try Making It A Conversation
Small Business Advice: Admit Your Lack of Knowledge
Does being an expert mean you have to know more than everyone else? Not according to Confucius. He once advised, "When you do not know a thing, to allow that you do not know it-this is knowledge." In other words, we should not only know what we know, but also what we don't know. Hence, it's in … Read more about Small Business Advice: Admit Your Lack of Knowledge
What Does It Mean To Succeed?
What is success? It's always interesting to compare the words success with it's perceived opposite - failure: Success: the accomplishment of an aim or purpose Failure: lack of success source: New Oxford American Dictionary, 2nd Edition Those definitions make sense, right? Failure is the opposite … Read more about What Does It Mean To Succeed?
Oh No, My Blog Audience Isn't My Target Market
Defining your target, or niche, market is very important to the success of your business. If you know what you do, the next step is to know who you do it for. Even better is knowing what problems they face that you can help them solve through your products and services. But what if your blog … Read more about Oh No, My Blog Audience Isn't My Target Market
The Key To Promoting Your Business Is…
What Liz and I have been discussing in our latest one2one conversation. Most recently, I asked Liz the question: What do you feel is necessary to create an effective strategy to promote a business? Okay, so I didn't ask a light-weight question. I know that. Just like I know there's no one right … Read more about The Key To Promoting Your Business Is…
How Business Strategy Can Be About Love
In our latest one2one conversation, Liz asked me: How important is strategy to your business? How does your strategy get built? Great question, huh? I can't wait to see how I answer it. Often, I've heard Liz quote Steve Farber as saying, "Serve the people who love you with the services you love." … Read more about How Business Strategy Can Be About Love
How To Become A Successful Consultant or Coach: The Best Advice
Boy, that's an exciting headline, huh? What could possibly be the most important thing you could be doing to market your coaching or consulting business? Most marketing experts will tell you it's clearly branding your business or creating your comprehensive marketing plan. Both those are certainly … Read more about How To Become A Successful Consultant or Coach: The Best Advice
What I Do In The Back Room Behind My Blog :: a one2one conversation
Liz Strauss asked me, Dawud, "When I go to your blog I get the feeling there's a back room behind your blog where you work. What work do you do there?" And so kicked off our one2one conversation. So what am I doing behind my blog? When I'm not rubbing the swollen feet of my pregnant wife, … Read more about What I Do In The Back Room Behind My Blog :: a one2one conversation
How Do You Use Social Media To Grow Your Business?
One thing I can say about myself is I don't stand still much. It seems I'm always to understand more of what and why I think, feel and believe the way I do. In my personal life, I don't often rest on good enough. Instead, I strive to be a better man, a better husband, a better parent, a better son, … Read more about How Do You Use Social Media To Grow Your Business?
Are You Building Trust With Your Target Audience?
Let's face it, people do business with people - not with businesses. A business owner may like, want and need something that a marketing coach, for instance, offers. But the single biggest reason they hire the firm is because of the people they meet, talk to and build relationships … Read more about Are You Building Trust With Your Target Audience?
I'm Officially An eMom…
No, really! I'm going to be writing for eMoms at Home. That's right. Wendy has asked me if I'd share my insights and open coversations around being a work-at-home eDad. Of course I said, "yes!" Most of you know already that I'm married and have two young kids - with a third on the way. And if … Read more about I'm Officially An eMom…
Small Business Advice: Be Unreasonable
I saw this quote this morning over on Doc Searl's blog: "The reasonable man adapts himself to the conditions that surround him... The unreasonable man adapts surrounding conditions to himself... All progress depends on the unreasonable man." — George Bernard Shaw Great quote, is it not? … Read more about Small Business Advice: Be Unreasonable
