I'm constantly amazed at the amount of content that gets published to the web every single day. If I just count myself, I probably published a total of 100 website pages from 1997 to the end of 2006. Since then, however, I've published more than 2000 articles/posts on the web between my 3 websites, … Read more about 5 Reasons to Turn Your Content into Informational Products
Want To Increase Sales? There's almost limitless methods for doing so. And all those methods boil down to one thing: Be in front of your audience when they need you. That's it. That's the key to increasing your sales. Think about it, when you're at a restaurant, do you care with the bathroom is? … Read more about How To Get More Clients & Increase Sales Right Now!
George Bernard Shaw once said:"The reasonable man adapts himself to the conditions that surround him... The unreasonable man adapts surrounding conditions to himself... All progress depends on the unreasonable man." If Mr. Shaw is correct (and I think he is) then all progress - hence all success - … Read more about Why Being Unreasonable Can Lead To Success
Are you one of those business owners who's not tracking your business activity, tracking your marketing or recording how you spend your time each day working on your business? If you are - you're certainly not alone. Very few small business owners are measuring their business activity these days - … Read more about What You're Not Measuring In Your Business Doesn't Exist
If you have a small business website it should serve one purpose - generating sales. Sure, it should inform your visitors of your offers and give them social proof of your abilities through testimonials. Without a doubt, your website should generate and capture leads. And most importantly your … Read more about How Not To Make The 3 Mistakes I Consistently See on Small Business Websites
Susan is a life coach. She's been working with clients ever since she received her certification. First with a few friends and later with the referrals her friends sent her. Of course one of those referrals taught her about marketing and helped her get a website up. Everything seemed to be going … Read more about Having Trouble Getting More Clients? Consider Yourself Unemployed
Yesterday I had an interesting, but short, conversation on Twitter where I said, "The key to a successful small business - find a highly specific, targeted niche and dominate it!" And I meant every word. I work with business owners all the time who aren't sure about what they want, what they're … Read more about Why You Want to Find Your Niche Market and Then Dominate It!
Business is not just about what you do. Yet, as business owners, we spend so much of our time focusing on how to do what we do better. We read, we blog, we train, we attend workshops and conferences, go to events, network and so on. All under the guise that we can gain some edge in how we do what … Read more about Successful Business Advice: Love Your Customers
Business is about relationships. Relationships are about people. So it should be obvious that people do business with people, not businesses. Yet I'm always surprised how many small business owners miss this. Somewhere in all their efforts to develop their business plan and marketing strategy they … Read more about Small Business Advice: Relationships Are the Key to Success
A number of the clients I work with blog. Either they want to get started and need to learn how or they're already blogging and want to make a greater impact with their blog. But one thing is similar between almost every client...they somehow see their blog as their business. I'm not sure where … Read more about Business Blog Advice: Your Blog Is Not Your Business
According to some, email marketing is dead because of beefed up spam filters. Others say that interruption marketing - where you're life is interrupted by some marketing pitch has reached the end of its effectiveness. Email marketing is definitely a part of interruption marketing. But what's the … Read more about Is Email Marketing Dead?
What does it take to have a successful blog for your business? Denise Wakeman of Blog Squad fame asked that question of Chris Garrett. The conversation that grew created a bed of blogging tips. Watching the interview (5 1/2 minutes) Chris makes it pretty clear that a successful blog, like a … Read more about SOBCon08: Chris Garrett Asks ‘So What?’