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7 Steps to Clarifying Your Website Needs

calrify-valuesIt’s difficult to develop a website to promote your practice without clarity. Clarity in vision. Clarity in message. Clarity in audience. Clarity in need.

So often I talk to people who are fuzzy about having a website. They know they need one. But their lack of clarity stops them from moving forward. Often weeks, and then months, go by with little or no action. Many give up. Some end up taking yet another marketing course thinking that will help – and it can.

Yet, nothing is more effective then simply getting started. The process of preparing a website (design, features, content) helps you find greater clarity. In many cases, much greater clarity. And it’s easier than you might think.

Here’s seven steps you can use to clarify your website, your offer and your business online:

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Why You Want Your Business To Forever Be Unfinished

workinprogress.jpgI want to share a business secret with you. It’s a secret that you may know already – a least mentally. Yet it’s a secret that often separates highly successful businesses from the less successful ones.

Are you ready? Okay…

No matter how well developed your business is; no matter how many years you’ve been doing it, how many customers you’ve served, how much money you’re making – your business will forever be a work in progress.

I heard this years ago from a colleague and fluffed it off with the usual, “yeah, of course!” But I was missing the juice of it. Only recently have I gotten a clear understanding of what it means. And only recently have I taken a close look at how having an unfinished business is the secret to success. [Read more…]

Small Business Advice: Are You Enlightened?

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I was reading from Lao-tzu’s Tao Te Ching last night when I ran across an interesting quote:

He who knows others is wise;
He who knows himself is enlightened.

The passage made me stop and contemplate my own life. How well do I know myself? I went down that path for a bit of time; looking at my aspects and considering what I might be blind about.

Naturally, I soon turned to business. I thought about how much of marketing is focused on the consumer or the client. I wondered what I might learn about my business if I applied Lao-tzu’s words to marketing. So I rewrote the passage to say:

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Are You Making a Difference in Your Clients' Lives?

I was reminded of something the other day –   that I am in business to make people’s lives better.

Lots of people are in business for the same reason. Heck, if you’re a coach, holistic practitioner or any type of service provider, it’s likely that at least part of the reason you’re in business is because you want to help people.

There was a study done at M.I.T. a few years ago* in which the increase in brain function was measured with a number of different stimuli. Basically, what they were trying to find out is what sorts of things get the brain excited. What they found was that the #3 most brain-exciting stimuli was money…#2 was sex.

But the stimuli that recorded the most brain activity – most excited the brain – was altruistic behavior. In other words genuinely doing stuff of purpose for other people. Like me, you may say, “sure, that makes sense.” But the reason I remember the study is that altruistic behavior got more than twice the response in brain activity as sex did. So doing things of meaning for people creates a massive biological response in our brain in comparison to sex. To me, that says something.

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Here's How You Can Get a Business-Ready Website For $350 – 1 MORE DAY ONLY!!

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THIS OFFER HAS ENDED!

You may have heard that we’re expecting our fourth child sometime in the next couple of weeks. My wife, the kids and I are extremely excited and are looking forward to meeting this new little Miracle (sorry, couldn’t resist).

At the same time, I’ve been looking for an interesting and fun thing to do with another birth in my life – one of a website nature. And I think I’ve done it:

Until noon, eastern, on Sunday, August 30th, I’m going to sell my business-ready, template-based websites for the absolutely insane low price of $350. No typo, I mean three hundred and fifty dollars. Sounds pretty good, huh?

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Is Your Business Out of Position?

out-of-position.jpgPositioning is one of the biggest, most foundation keys to success.

It’s certainly true in sports. In baseball, if your defense is positioned wrong, the other team can more easily score runs. In basketball, both offense and defense are decided by how players are positioned on the floor. Get it right, and you have a strong defense or an explosive offense. Get it it wrong and you loose.

The position of furniture in your home can make a huge difference between the room feeling comfortable and spacious as opposed to dark and cramped. And with your office, how you position things around your desk can often decide how efficient you are.

Position is so important. So why, then, do so many businesses get it wrong? Worse, why do so many businesses not focus on it at all?

[Read more…]

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